I've noticed that the Safe Software YouTube channel has recently started publishing more short tips, tricks, and workflow videos, which is great to see. I really appreciate the effort to create more educational content for the FME community.
I do have a few suggestions that I think could make these videos even more engaging and effective.
1. Audio quality
The biggest issue, in my opinion, is the sound quality. It often sounds like it was recorded with a fairly basic microphone and includes noticeable background noise. Since audio quality has a huge impact on viewer retention, investing in a better microphone, cleaner recording setup, or basic audio post-processing would make a significant difference.
2. Editing and pacing
Many videos feel longer than necessary. Tips that could often be explained in 30–60 seconds are sometimes stretched to 3–5 minutes. Today's audiences are used to concise, information-dense content, so tighter editing and faster pacing would likely make the videos more useful and easier to watch.
3. Overall production quality
The videos would also benefit from a more polished production style. A simple screen recording is useful, but adding zoom-ins, highlights, annotations, quick cuts, clearer structure, or occasional graphics would help viewers focus on the key points.
If video production is not a primary focus for the internal team, it might be worth collaborating with someone who specializes in educational video production, YouTube content, or short-form technical content. Even a small improvement in production quality could make the videos feel more professional and help present FME in the best possible light.
The technical content itself is valuable. I simply think that better audio, tighter editing, faster pacing, and a more polished presentation would help these videos reach a wider audience and make them more enjoyable to watch.
Thanks again for creating more content for the FME community. I hope you'll continue publishing more videos.