Software products dominate the market share through use and ubiquity of a filetype they control. Think SHP, PDF, DOCX, use of the filetype is directly related to the success of their companies, they're proprietary formats that most other products have to support to be relevant.
We have FFS, which is a universal format which can represent anything. PDFs are to documents what FFS is to data. How do we shift behaviour so that data sharing is done in FFS, and not GDB or XLSX etc? The only barrier is that FME is required to read/view a FFS file.
What if there was a basic free version of the Data Inspector which could only read FFS? That's how Adobe did it for PDFs.
Or what if there was a browser plugin, so you could send a FFS file or have it in cloud storage, and you could simply open and view it there?
