The VertexCreator is expecting the lat/long coordinates to be in decimal degrees not degrees decimal minutes. You can use an attributeSplitter °{space} to separate the degrees from the decimal minutes and then use a DecimalDegreesCalculator. You may need to use an AttributeTrimmer to strip the leading zeros.
You'll need to use a DecimalDegreesCalculator to turn them in to decimal degrees before using the VertexCreator.
And in order to use the DecimalDegreesCalculcator you'll need to split them in separate degree and minute attributes and calculate the decimal minutes to seconds.
Turned out to be a bit more complex than I thought (and this probably needs some tweaking if you have negative coordinate values)
none2none.fmw